In Brazil the majority of ridesharing drivers are men, to change that 99 app have launched a campaign celebrating the first woman who had the courage to get a driving license in Brazil, back in 1930, showing that women can do whatever they want.
The campaign featured posters, events and stickers in the cars.
Online we had the support of digital influencers that also posted hashtag’s campaign #EuDirijoMinhaVida (#IDriveMyLife) asking their bases who's the Rosa in their lives, helping to spread the message.
Ps: Rosa were also the first woman to skydive in Brazil
- Ass Kicker, Rosa.